Category: Design

According to food psychologists, red is often associated with energy and excitement, and eating red food can make people feel more alert and energized. Red is also considered to be an appetizing color and is used by many fast-food restaurants as their primary logo color. On the other hand, blue is seen as a color that conveys trustworthiness, progress, and innovation. This is why many businesses, such as tech companies, choose blue as their primary logo color. The psychology behind color in food...

The quote "You never get a second chance to make a first impression" has been attributed to a number of people from Will Rogers to the Botany suit company. It holds true today for your website according to a Stanford University and Consumer Web Watch in-depth study called "How Do People Evaluate A Website's Credibility? Results from a Large Study". A key quote from the study says: “Visitors first evaluate a site's overall design, including its use of multimedia. Beau Brendler, director of Consumer...

Many companies are trying to prove they can do well as businesses while at the same time doing good for mankind. While I have my doubts about some of their motivations, I do like Pepsi's Dream Machine program. The Dream Machine recycling initiative was created in partnership with Waste Management. The goal is to increase the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. According to Keep America Beautiful, only 12 percent of public spaces are equipped with recycling...

Subconsciously, we all know the language of color. We may not speak it in the same way, but we all experience it and use it in our daily lives. Color theory is the study of how we combine color in the creation of art, media, apparel or anything colorful. It's always evolving and is interrelated with the events happening in the world around us. As part of their "Off Book" documentary series, PBS recently recently created a great video called "The Effect of Color". It's a short video but covers...

Color trends in logos, fashion and interior design are fascinating. Over time, consumers tastes in colors change radically. In the 1950s, pink, mint green and aqua were all the rage. There's a whole industry built around developing and predicting the next color trends. One interesting site that tracks the latest trends in fashion is The Pimkie Color Forecast. The Pimkie Color Forecast analyzes webcam footage to provide infographics detailing current fashion trends in Paris, Milan and Antwerp (who...